If you build it, will they come?
One of the biggest misconceptions about lead generation funnels is “Build it and they will come” . A lead generation funnel is not a field of dreams… (And this also applies to every other kind of funnel) . I am always shocked by how many business owners really struggle to make their funnels profitable. In most cases, they’ve encountered these challenges because they haven’t applied the same marketing principles to their funnel that they normally would apply to any other marketing strategy. I see it all the time. They spend all their time, energy, and money adding all the extra bells and whistles to the funnel itself, and they forget about the basic needs that must be met in order to attract and reach the right target avatar. Back in the day, I admit, I was guilty of this too! I used to think the more complicated it was, the more successful it would turn out to be. I literally tried to automate every component, and add every “frill” I could, and guess what? It was only when we ...
