Preparing Your Small or Local Business For Black Friday
here are so many things that you should, could do that it can easily overwhelm you. So to help keep you on track and focused, here's the main things to do to make your Black Friday Campaign 2020 a success: The 4 Preparations that will make or break your Black Friday: PREPARATION 1: Choose Your Discounted & Sales Items (or digital products if you're not ECommerce) Reduce prices on products that your customers will perceive as valuable to them. But not on everything you sell. The goal of a discount is to encourage more sales. So you want to be strategic. What products, if discounted, will encourage your customers to buy more items? PREPARATION 2: Prepare & Test Your Site More than 50 percent of your site visitors will leave if pages don’t load quickly. Try to get it to load in 3 seconds or less. The best tools to use are PageSpeed Insights or GTMetrix because they'll test your speed and then give suggestions to improve it. Just remember, increasing your speed by o