All About Internet Marketing

Growing and scaling a business is not easy.  If it was, every business owner would have a 7 to 8-figure business,  right?  So what determines if one Entrepreneur can create the business they sought out to create and scale it vs. the other– Who is just “stuck” and struggles to break through that invisible ceiling?  One huge barrier to success is something most of us are guilty of doing  every single day  and don’t even realize it.   Yes, I even catch myself doing it at times even though I’m constantly mindful it exists.   Ever find yourself in the middle of a meeting and you see your phone sitting there, and the overwhelming temptation to grab it beats out the voice in your head that’s telling you to “Pay attention”?  You rationalize it by telling yourself you’re  just  checking the score of the game last night… Before you know it, you’re in the black hole social media abyss.  Or how about this one… You’re trying to focus on a very important project and all of a sudden you start craving

In the last edition of The Infinite Business Newsletter, I talked about the vital importance of innovation  (aka continual improvement ).  The commitment to always be striving for  new, better and different  allows your company to  stay relevant and service your clients   even  better.  I’m always shocked to discover most businesses fail to use  one of the most powerful tools  in their tool box when it comes to finding out EXACTLY how to service their clients better  (Maybe it’s obvious, therefore it’s often missed)... And if you aren’t doing this to some degree in your business, it’s never too late to start…    One of the quickest ways to innovate and take steps to improve your business is by  asking the most important person or people in your business . Who are the most important people in  any  business? Your clients.  Your clients are the BEST people to go to when you seek improvement suggestions, ideas for new products or services, or to discover future wants, needs, and desires. 

Oftentimes, failure to attain our goals and realize our full potential is a direct result of our  limiting belief system .   We all have them. Our beliefs are deep seeded  (basically anchored)  in our subconscious mind.  For example, have you ever caught yourself making a statement like, “I’m not good at time management” or “I’m terrible with numbers so I won’t understand financials”?  These are examples of limiting beliefs that people  construct in their mind that they then think to be true.  They then become beliefs that falsely define you, and keep you from making good choices. They limit you from taking advantage of opportunities. They keep you “stuck” and unable to move forward.  They remain in your subconscious as “truths”, therefore your conscious mind believes them to be true and acts accordingly.  Ultimately, limiting beliefs keep us trapped in a negative state of mind and therefore become the root obstacles that deter us from living the life we truly desire. What causes our l

As Entrepreneurs,  our list  is one of our most important assets.  The second most important asset is one that I find missing in 9 out of 10 Entrepreneurial businesses.   Yet, it’s a vital piece to not only sustaining a business, but in growing and scaling it too...  Standard Operating Procedures   (a.k.a.  SOP ) I’m sure you’ve heard this term before. A SOP is a detailed documentation of instructions  (written or visual)  that describe each step of a process or task.  The purpose of SOPs are to increase efficiency and deliver consistent outcomes each and every time.  In many cases SOPs are used to ensure compliance with operational practices.   Why are these so important?  Processes that aren’t documented leave room for errors and mistakes.  Clear enough, right?  Now consider these reasons that may not be so obvious… When people on your team have a SOP to follow, they are  more productive , as they have  exactly  what they need to complete the task at hand.  Without clear instructions