All About Internet Marketing

MUSTA. Fancy acronym?  Maybe the hot new thing?  Not quite. It’s actually the opposite of that.  When an Entrepreneur hires my team to help them scale their marketing and sales, the first thing we do is ask a lot of in depth questions about the product or service, the target avatar, current clients, and which marketing initiatives have worked for the company thus far.  Sometimes clients actually know and can point us to data and dashboards to prove it. A lot of times, though, the Entrepreneur says “My team said this worked well!”  Then my team looks at the data. Turns out, what they thought worked well, didn’t work at all.  A MUSTA marketing team is a team that assumes when the sales were higher, the marketing  MUSTA  worked… MUSTA marketing can create some short-term success, but ultimately they’re throwing marketing mud at the wall, hoping something  (anything)  sticks. Here’s where the challenge lies… It’s not long-term or sustainable. At some point, sales will reach a threshold, an

One of the greatest challenges that we struggle with as Entrepreneurs  (and something I’ve had to learn a few hard lessons from over the decades)  is how to  effectively  transfer ideas over to my team.  All too often we have these amazing ideas that we want to execute…  Oftentimes these amazing ideas have absolutely nothing to do with the long-term goal and strategy…They are often short-sighted and simply satisfy a need in the short-term.  We’re running a million miles a minute, juggling multiple priorities, and most times we simply throw out our ideas with the least amount of explanation or detail and  assume our team has exactly what they need  to execute what we envision in our mind.    We also assume they know where it fits into the overall picture.  They put all their effort into giving us exactly what we communicated that we wanted.  And then we see it.  Our reaction of “This is not what I asked for” immediately produces a look of bewilderment and disappointment upon their faces