In the last newsletter we covered the WHO and HOW (Component #1) when it comes to creating a massively successful lead generation funnel. After gaining a crystal clear picture of WHO your ideal client is, it will be easier to nail down the second component… Writing compelling copy for your funnel that resonates at a high level with your target audience. Resonates? Resonating is the feeling that develops when someone trusts, believes, and connects with who you are, what you stand for, and what you offer (you or your company). This piece is extremely important to mention, as it sets the tone, theme, and positioning when writing each copy element for your funnel. In other words, when your copy resonates at a high level with your ideal prospects, you can ultimately increase your conversion rate . So yes, this is important! If you want to resonate with your audience, you must first become crystal clear on what it is you are selling AND how exactly it benefits your au...