Four Cornerstone Principles Of A Successful Marketing Strategy That Monetizes
While fully embracing the right mindset is the first step towards transforming your business into a marketing machine, there are four key principles that you must understand in order to impact your success. These are so important to your business success in this new economy that unless you build your marketing strategies upon this solid foundation, you will have a 99% chance of failing. Therefore, it is critical that you take time to learn these four cornerstone principles and implement them into your business. LET’S GO OVER THEM BELOW Cornerstone #1: Calculate the Lifetime Value of Your Customer When business owners hire us to help turn their business into money-makers, one of the first things we do is calculate the lifetime value of their customers. The lifetime value (LTV) of a customer is the amount of sales and profit each customer brings on average to your business over the course of their buying lifetime. No, that number is not the equivalent of how much you sell your product