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I recently read an article that further validated what we already know about the importance of cultivating a strong company culture ...  Here’s what  REALLY   grabbed my attention:  “Companies with strong cultures have seen a 4x increase in revenue growth” ... And ... “Companies that appeared on Fortune’s annual 100 best companies to work for list also see higher average annual returns, with cumulative returns as high as 495% compared to 156%” ... To read the full article on Forbes.com, click  HERE . There are  very few elements  that continue to contribute to  business success  like  culture  does.   How  I KNOW  this to be true … We have a team member that recently came on board with Business Nitrogen that has worked with some of the top direct marketers in the industry. After working with us for a few months, she told me that in the last 24 years, she has never seen or experienced a company culture like ours before … The difference compared to other companies was literally night and...

One thing I think we’ve done exceptionally well at Business Nitrogen is recognize team members who do amazing work internally (those actions that go above and beyond what even our clients recognize). In fact, last year we integrated something called "SNAPS" A year after doing this (and giving a total of four awards), I can see the enormous impact that positive accountability has created within our team around our culture. I recorded this special video of one of our weekly meetings where we review our CORE values and lead right into our SNAPS session, check it out. david asarnow