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Showing posts with the label Rule-Of-Seven

Rule of 7 for Successful Marketing: Do this and it will be HARD to fail…

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How many times have you found yourself singing along to the infamous "800-588-2300 EMPIRE!" jingle whenever it comes on TV? …Or what about the classic 1-877-KARS-4-KIDS commercial that gets stuck in your head for hours? (My son used to get mad every time I sang this one :D) Truth is, companies like these don’t just “randomly” come up with super catchy jingles that get ingrained in your brain. Their marketing teams scripted them with a purpose, implementing a strategy called ‘The Rule of Seven’, which states that a potential customer needs to see or hear your marketing message at least seven times before they make a purchase decision. Think about it… The first time you heard the ๐ŸŽถ "Liberty Liberty Liberty… Liberty" ๐ŸŽถ c ommercial by Liberty Mutual, you probably thought nothing of it. The second time? Maybe it caught a bit of your attention. However, by the third time, you found yourself inadvertently humming along. And after the seventh exposure? You