All About Internet Marketing

Algorithmic Attribution (AA) is one of the  latest   methods that marketers have   for measuring and optimizing  the  performance of their marketing  channels.   Through making better investments for  every dollar  invested,  AA  aids marketers in maximizing the return   on every dollar spent . While algorithmic attribution provides a myriad of   advantages for companies, not   every company is eligible .   It is not all companies have access  Google Analytics  360 or Premium  accounts  that   make use of algorithmic attribution  available. The  Benefits  of Algorithmic Attribution Algorithmic Attribution,  also   referred to  as Attribute Evaluation  and  Optimization (AAE) ,  is a data-driven , efficient   way to evaluate and optimize  marketing channels.   It  helps marketers identify  the channels that  are driving   conversions while optimizing media spending  across  all channels . Algorithmic Attribution Models can be  created by  Machine Learning (ML) and  improved and updated