Navigating the Algorithmic Attribution Landscape: A Comprehensive Handbook
Algorithmic Attribution (AA) is one of the latest methods that marketers have for measuring and optimizing the performance of their marketing channels. Through making better investments for every dollar invested, AA aids marketers in maximizing the return on every dollar spent . While algorithmic attribution provides a myriad of advantages for companies, not every company is eligible . It is not all companies have access Google Analytics 360 or Premium accounts that make use of algorithmic attribution available. The Benefits of Algorithmic Attribution Algorithmic Attribution, also referred to as Attribute Evaluation and Optimization (AAE) , is a data-driven , efficient way to evaluate and optimize marketing channels. It helps marketers identify the channels that are driving conversions while optimizing media spending across all channels . Algorithmic Attribution Models can be created by Machine Learning (ML) and improved and updated ...