All About Internet Marketing

In a world brimming with rules, regulations, and legal jargon, understanding your rights and responsibilities can feel daunting. However, achieving legal literacy is not only crucial; it’s empowering. By familiarizing yourself with legal terminology, navigating common issues, accessing reliable resources, and taking practical steps to boost your knowledge, you can confidently tackle legal matters as they arise. *Understanding Legal Terminology: Breaking Down the Jargon** Legal language often reads like a foreign tongue. Terms such as “tort,” “plaintiff,” or “jurisdiction” can leave many scratching their heads. To navigate this complex landscape effectively, breaking down these terms into digestible pieces is essential. For instance, a “tort” refers to an act that causes harm to someone else—think personal injury cases or defamation disputes. Start with resources like glossaries provided by reputable legal websites or educational platforms. Many organizations offer free access to bas...

By: Kayla McDonald   Hiring a marketing consultant is a good choice whether your organization needs support with social media, website design, or advertising. To help companies in creating a solid foundation for business growth,  Marketing professionals combine their business skills, such as strategic thinking and problem-solving, with technical expertise. They can help you develop a marketing strategy to reach ideal customers. What Is a Marketing Consultant? Depending on their skill set (such as Event marketing or Web design) and industry  (such as consumer products or B2B services)  a marketing consultant may concentrate on a specific niche. Regardless of their area of expertise, these experts should be able to improve your marketing efforts! However the process of finding a suitable fit for your organization can be daunting, so here's a list 7 qualities to look for when hiring your next Marketing Consultant. Accountability Partner - Entrepreneurship can get lonely. A whopping 86...

As a Business owner you’ve probably wondered if your social media efforts are worthwhile. Honestly there's no reason to feel any guilt for questioning this. Especially during times of high inflation when, for most of us, Money is tight and Time is scarce.  ​ That’s why one of the main reasons I believe digital marketing can be the best thing for your business is how easy and affordable it is to measure results! To get started, I suggest analyzing data and customer engagement. Nowadays most social media networks allow you to view necessary page data absolutely FREE for things like what content you posted , number of views , comments , direct messages etc.  Once you’ve gathered some data, compare it to the business goals. Mhmm… you know I advocate for Goal setting because it’s critical in measuring results !   To speed up your decision-making process, I put together a short list of questions to ask Before You Quit Social Media: “How did you hear about us? ” This is a valuable questi...

By: Kayla McDonald This post was created in an effort to help organizations understand the different areas necessary to run successful internet marketing campaigns. Social media is often the only marketing technique businesses consider to reach clients online. When actually, social media is just one of many ways marketing is done over the internet.  Effectively spreading your message online involves sharing information, providing value, being responsive and gathering data. Marketing online should be a team effort. Otherwise managing the process alone can cost organizations a lot of time and money. Most businesses in today’s economy, regard time just as valuable as making money! Internet Marketing can be made easier once individuals or departments have strengths identified. After that, team members can optimize time and talent. To learn more about the key areas of Digital Marketing see glossary below. Key Areas of Digital Marketing Brand Strategy  Web Design Content Marketing Search Eng...