All About Internet Marketing

In the last newsletter we covered the  WHO and HOW  (Component  #1) when it comes to creating a massively successful lead generation funnel.  After gaining a crystal clear picture of WHO your ideal client is, it will be easier to nail down the second component… Writing  compelling  copy for your funnel that  resonates  at a high level   with your target audience.  Resonates?  Resonating is the feeling that develops when someone trusts, believes, and connects with who you are, what you stand for, and what you offer  (you or your company).  This piece is  extremely important  to mention, as it sets the tone, theme, and positioning when writing each copy element for your funnel.  In other words, when your copy resonates at a high level with your ideal prospects, you can ultimately   increase your conversion rate .  So yes, this is important! If you want to resonate with your audience, you must first become crystal clear on  what it is you are selling  AND  how exactly it benefits  your au...

MUSTA. Fancy acronym?  Maybe the hot new thing?  Not quite. It’s actually the opposite of that.  When an Entrepreneur hires my team to help them scale their marketing and sales, the first thing we do is ask a lot of in depth questions about the product or service, the target avatar, current clients, and which marketing initiatives have worked for the company thus far.  Sometimes clients actually know and can point us to data and dashboards to prove it. A lot of times, though, the Entrepreneur says “My team said this worked well!”  Then my team looks at the data. Turns out, what they thought worked well, didn’t work at all.  A MUSTA marketing team is a team that assumes when the sales were higher, the marketing  MUSTA  worked… MUSTA marketing can create some short-term success, but ultimately they’re throwing marketing mud at the wall, hoping something  (anything)  sticks. Here’s where the challenge lies… It’s not long-term or sustainable. At some point, sales will reach a threshold, an...

Growing and scaling a business is not easy.  If it was, every business owner would have a 7 to 8-figure business,  right?  So what determines if one Entrepreneur can create the business they sought out to create and scale it vs. the other– Who is just “stuck” and struggles to break through that invisible ceiling?  One huge barrier to success is something most of us are guilty of doing  every single day  and don’t even realize it.   Yes, I even catch myself doing it at times even though I’m constantly mindful it exists.   Ever find yourself in the middle of a meeting and you see your phone sitting there, and the overwhelming temptation to grab it beats out the voice in your head that’s telling you to “Pay attention”?  You rationalize it by telling yourself you’re  just  checking the score of the game last night… Before you know it, you’re in the black hole social media abyss.  Or how about this one… You’re trying to focus on a very important project and all of a sudden you start craving...