Aligning Sales & Marketing
Do you ever feel like your sales and marketing teams are on opposing sides? It’s been a constant battle for decades for many business owners. These two “sides” always seem to be chirping at each other… “These leads aren’t good.” “You don’t use our content properly to sell.” Tell me something…Is this representative of your sales and marketing teams? WATCH THIS FUNNY VIDEO However, the real question is… Does it actually matter if your sales and marketing teams are aligned? Will that really help you SCALE your business? I can simplify those answers for you in a few bullet points: You absolutely need sales. You absolutely need marketing. You ABSOLUTELY need them on the same page. Period. Sure, you’re selling. Revenue is there. But it’s just OK. Just OK is NOT how you are going to scale your business. At this point you might say, “Well look, if I’m selling, I’m selling. Marketing does their thing, sales does theirs.” And I’d agree, that works to a certain point. Say, up to a...