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Marketing automation can improve sales conversions by 14% while saving time and money

How to Automate Your Business Marketing  to increase your sales and why  Automating  the many steps between  marketing  and sales gives your team more time to focus on overall strategy and nurturing the leads that show real promise.  That means more prospects and more customers.  Marketing automation  can also give you a richer, more detailed picture of potential customer behavior. First and foremost, marketing automation works. Marketing automation increases sales productivity by up to  14.5%  and also provides a massive  12.2% reduction  in marketing overhead overall, This is according to  Nucleus Research . They say data never lies, but digging into the data yields even more compelling numbers for small businesses to incorporate  Marketing Automation  into their strategy: A study which was compiled by the  Annuitas Group  reveals that companies who use marketing automation during the nurturing of prospects stage seen an increase of  451%  in qualified leads. Those nurtured leads, in...