Biggest Ad Mistake #2
As I mentioned in the last newsletter, the next two editions will be dedicated to two more costly mistakes businesses are making right now when it comes to running ads and driving traffic. In the last article I revealed Mistake #1: Using stock images in your ads and social posts. Remember, if you have a dedicated team member who takes care of your ad management, or you outsource it to a third party, make sure you also forward them these next two newsletters to ensure you get them corrected. This next mistake I’m going to reveal is for Google ads specifically… Not protecting your own brand keywords A lot of business owners don’t see the value in spending money on their own brand name or keywords. Oftentimes they are told it’s a waste of money to do so, therefore they never bother setting up those campaigns. Why this becomes Mistake #2… If your competitors are advertising online, and are savvy enough to figure it out; they could very well be stealing YOUR own best t