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Showing posts with the label marketing101

4 Common Mistakes to Avoid When Buying Domain Names

So you're ready to build a website, one of the very first steps is purchasing a domain.  However there's a lot of options on the market to choose from. Nowadays you can buy domain names from a variety of website providers, domain registrars and web hosting companies. While either service will get the job done…many people overpay or leave their personal information vulnerable to scammers. That' s why we created a list of 4 common mistakes to avoid when purchasing domain names.   Buying everything from a website builder  - This is like " putting all your eggs in one basket ." Although getting a FREE domain from the same company you’re building a website is convenient… it may cost more in the long run. Website builder softwares typically allow customers to get started at no cost, however upgrades are required for special features like custom domain names which range from $10-$50mo!  Not checking Renewal price - While promotional offers can be attractive please ...

Eliminate 90% of your sales challenges

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I can’t tell you how many times I’ve been told that marketing and sales were two different animals; therefore should be treated as such.   However, decades of experience has taught me how false a misconception that really was … What I’ve learned is that marketing and sales have merged, and any GAP that may have existed between them has closed ...   That is, IF you’re doing your marketing correctly.    In the last Infinite Business ArticleI talked about the  4 R’s .   R each  (who and how) R esonance  (what) R elationships  (value creation) R esults  (knowing what works) I also talked about the importance of branding and positioning and how every company, no matter how big or small needs a voice.  In simplest terms …  We brand to engage a particular audience. We market to create value, establish relationships, and qualify our potential clients.   When these are dialed in, the sales and conversion process practically becomes obsolete. Everything in your branding and marketing  (if done c...