Eliminate 90% of your sales challenges
I can’t tell you how many times I’ve been told that marketing and sales were two different animals; therefore should be treated as such. However, decades of experience has taught me how false a misconception that really was … What I’ve learned is that marketing and sales have merged, and any GAP that may have existed between them has closed ... That is, IF you’re doing your marketing correctly. In the last Infinite Business ArticleI talked about the 4 R’s . R each (who and how) R esonance (what) R elationships (value creation) R esults (knowing what works) I also talked about the importance of branding and positioning and how every company, no matter how big or small needs a voice. In simplest terms … We brand to engage a particular audience. We market to create value, establish relationships, and qualify our potential clients. When these are dialed in, the sales and conversion process practically becomes obsolete. Everything in your branding and marketing (if done c