New 2021 Burger King Logo Design Is A Whopper

The arrival of 2021 has seen Hamburger King go out with the old and in with the new. Today, the most obvious modification is its new logo. Over the course of the year, it's also due to refresh uniforms and product packaging together with its signs, marketing, and marketing. Based upon its logo reveal, the brand could be headed for a winning year.A quick

history of Burger King logos

Burger King originally began as Insta Hamburger King. Their initial logo was their name in black, topped by what looked like a sun in gray and black. This lasted one year (1953-1954). They then switched to using simply their name in black. This lasted from 1954 to 1957.

In 1957, Hamburger King presented color and intricacy. Their logo ended up being a king sitting on top of a burger, sitting on top of a banner with their name and the slogan "HOME OF THE WHOPPER". This lasted from 1957 to 1969.

In 1969, they introduced a new logo with their name "sandwiched" inside a bun. This essentially lasted from 1969 to 1999 although the coloring was touched up in 1994. The dawn of the brand-new millennium triggered Hamburger King to update its logo design. The "whopper" design stayed, but it was slanted somewhat and surrounded by a blue crescent.Its "2021" logo style

is essentially a return to the 1969-1999 logo design. It's been streamlined and upgraded slightly, but that is really all.New 2021 Burger Kink Logo Its "2021 "logo design is basically a

go back to the 1969-1999 logo

. It's been streamlined and updated somewhat, but that is actually all.A masterclass in flat logo style There are 3 primary reasons the new logo design is a masterclass in flat logo design. To start with, it's simple. One of the first

lessons a logo design designer learns is that less is more in logo design. The less you try to load into a logo, the simpler it is for viewers to absorb it rapidly. This is particularly crucial in today's busy world.Secondly, it returns on brand name. Just getting rid of the blue crescent would have enhanced the logo design. Blue is found in the natural world, however it

is not likely to be related to wholesome food. Changing out the generic yellow circle for a whopper bun makes it clear that the logo connects to a food business.Reorientating the text makes it simpler to scan rapidly. What's more, the font style provides a picture of thick, rich juiciness. It conveys the message that this is precisely what you can get out of a Burger King burger.Thirdly, it works

throughout a range of media. Burger King requires a logo design that looks as good on crumpled product packaging as it does on Instagram. This means that bold is beautiful. You desire chunky shapes, thick text, and brilliant colors.The power

of familiarity All the previous remarks could apply to any logo. There is, however, one additional reason the new Hamburger King logo is a winner. It connects back to Burger King's the majority of established logo. Familiarity can be an effective

tool. It's one McDonald's uses regularly( and effectively). The new logo design might permit Hamburger King to take a leaf out of its arch-rival's playbook.

2021 Logo Design